Film Personnalisé
- Year
- 2025
- Role
- Founder · Product & Development
- Type
- E-commerce · Content platform
- Link
- Visit site
Film Personnalisé sells personalised films as gifts — for weddings, birthdays, births, retirements and tributes.
The platform is built around a cost-efficient serverless architecture: the backend runs on Payload CMS, hosted inside the Next.js application on Vercel with a Neon Postgres database, for a baseline infrastructure cost designed to stay at €0.
Organic acquisition does the heavy lifting. I automated the generation, translation and publication of multilingual blog content to scale SEO without a manual editorial team.
The result is a store that costs almost nothing to run when it's quiet, and scales on its own when it isn't.
Engineering goals
Keep fixed costs at zero, keep content velocity high. Every architectural choice — serverless hosting, a CMS living inside the app, automated multilingual publishing — was made so the business can grow through search without growing its bills or its headcount.
Stack
- Next.js
- React
- TypeScript
- Payload CMS
- Neon
- Stripe
- Tailwind CSS
- shadcn/ui
- TanStack Query
- Sentry
- Vercel
Next project
Qroco